The future of big data becomes big analytics as we look at music used during major sporting events and how that will play a psychological role on players and fans alike. Dr. Lauren Hayes and Barry Bozeman create a multisensory experience using vibration and music to explore the links between sound and sensation, noting fans of the future will engage with sports more then just visually. Dr. Hayes’ Skin Music series playfully explores how music can touch us both physically and emotionally.